Privacy Policy

Introduction

This Privacy Policy explains how AMCA Properties collects, uses, processes, and protects your personal information when you use our website, services, or interact with us. We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and other applicable privacy regulations.

Information we automatically collect

Technical information: IP address, Browser type and version, Device type and model, Operating system, Referral source/domain, Browser language settings, Pages visited, and time spent, Click-through rates, Location data (general geographic area).

Cookies and tracking technologies: Session cookies, Persistent cookies, Web bacons, Analytics data, Advertising identifiers.

Information from third parties: Social media profile information (if you connect social accounts), Public records related to properties, Marketing database information, Lead generation services, Background check information (for transactions).

Legal basis for processing (GDPR)

We process your personal information based on the following legal grounds:

1. When you directly consent to processing (e.g., marketing communications)
2. To perform our services or fulfill contractual obligations
3. For business operations, fraud prevention, and improving services
4. To comply with legal requirements
5. To protect your or others’ vital interests
6. When processing is necessary for public interest

How we use your personal information for the following purposes

Primary business operations: We use your information for Property Services, Agent Coordination, Customer Support, Account Management.

Communication and marketing: We use your information for Service Communications, Marketing Communications, Personalization.

Analytics and improvement: We use your information for Website Analytics, Service Enhancement, Research.

Legal and security: We use your information for Compliance, Security, Record Keeping.

How we share your information

When you submit a property inquiry, we share your name, email address, and phone number with relevant real estate agents and developers. Once shared, the recipient’s own privacy policy governs their use of this information.

We also share information with third-party service providers who assist us in: Website hosting and maintenance, Email marketing services, Analytics and reporting, Customer support systems, Payment processing, Background check services.

We may disclose your information when required by law, including Government or regulatory authorities, Law enforcement agencies, Court orders or legal proceedings, Professional advisors (lawyers, accountants) under confidentiality agreements.

International Data Transfers

We may store and process your information on servers located anywhere in the world. When transferring data internationally, we ensure adequate protection through:

1. Adequacy Decisions: Transfers to countries with adequate data protection.
2. Standard Contractual Clauses: EU-approved data transfer agreements.
3. Binding Corporate Rules: Internal data protection standards.
4. Other Approved Mechanisms: As recognized by applicable data protection authorities.

Your Privacy Rights

You have the following rights regarding your personal information:

1. Rights Under GDPR (EU Residents)
2. Rights Under CCPA/CPRA (California Residents)

Do Not Sell or Share My Personal Information

Under CCPA/CPRA rules, businesses must show a “Do Not Sell My Personal Information” link on their homepage and data collection pages. We may share personal information with advertising partners for targeted advertising purposes.

Cookies and Tracking Technologies

Types of Cookies We Use: Essential Cookies, Analytics Cookies, Marketing Cookies, Preference Cookies.

Third-Party Cookies: Google Analytics, Google Ads, Meta Pixel, Other Advertising Networks.

Cookie Management

You can manage cookies through: Browser settings, Our cookie consent banner, Third-party opt-out tools, Do Not Track signals (where supported).

Data Security

We implement appropriate technical and organizational measures to protect your personal information.

Third-Party Websites

Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party websites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. For material changes, we may provide additional notice through email or website notifications.